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Toly's Strategic Evolution


Toly started out as an industrial manufacturing company, with a sole focus on compacts. We went from building moulds to converting plastics which rapidly grew into becoming a solutions provider to the beauty industry, and today we hold our reputation as a global beauty development platform that is constantly Building on Beauty.

Change is the only constant, and our Corporate logo is no exception. For Toly, we chose to keep elements of our original logo and built on to it, to mirror Toly’s success story over the last 50 years. This is why this year; we have officially changed our logo from Toly – Passionate About Packaging to include Building On Beauty.

Toly is different, our vision is different, and this is evident through our inclusion of in-house makeup artists, beauty bloggers, innovators, full-service capabilities across our divisions, and our Toly Studios for audio visual presentations. All these segments combined, engage Toly to continue to evolve into a beauty powerhouse, offering speed-to-market, sustainable and innovative solutions, all whilst partnering with our customers. At the same time, following consumer’s needs.

Whether it’s for mass, masstige or prestige brands all the way to indie and emerging brands, we cater for those who are looking for on trend packaging or turnkey solutions. Toly’s wide range of offerings and impressive portfolio, deliver tremendous value to our clients.

Toly continues to be a privately-owned business with a strong family spirit, is customer-centric with fundamental work ethics and core values that make us stand out from other organisations in the industry. We want to make a positive impact with everyone who touches Toly.

At the same time, we must constantly reinvent ourselves to adapt to the new norm, whilst continuing to keep connection and transparency at the forefront of our future endeavours, to reignite Toly’s soul.