FACE THE FIGHT - Breast Cancer Awareness Campaign30/9/2020
This October, Toly are collaborating with the Women for Women Foundation for their annual Toly Thinks Pink campaign, an incentive to raise awareness and collect money through their Toly blusher compacts, available in four different shades.
Toly are passionate about developing new ways to unite and inspire women to get involved, by finding new means to help #facethefight and support the vulnerable groups, who are suffering from breast cancer and are currently facing double the risks and vulnerability, amidst the coronavirus pandemic.
The Women for Women foundation is a non-profit organization on Facebook, which has over 37k diverse women empowering and supporting one another, and has recently been initiated as a foundation outside the Facebook group. Through the strong and loyal community built, Toly connected with this platform to help spread the campaign to a larger outreach and face the fight effectively as one.
During breast cancer awareness month, we commemorate the women who have lost their lives, the many who today are facing the fight, and those who have managed to overcome it and live with the scars. With COVID-19 taking the limelight, this should not prevent or delay anyone from taking care of their own health or those of others.
The ultimate purpose of our Toly Thinks Pink campaign is to make sure that every woman affected by breast cancer receives the best possible treatment, services, support, and care, and to know that they do not stand alone. Through this initiative, a generous contribution will be donated in aid of Hospice Charities and directly to the Women for Women foundation.
Grow the support and surprise your favourite women in your life by sending them a small gift of appreciation. Through the Beauty Source website, we have made our paraben-free, blusher compacts available online to support the movement at just the click of a button. Available for €6.50 a compact.
As we adapt to new life-changing requirements, with a more digital front and less in-person interaction playing a big role, if this year taught us anything it’s that alone we can do so little, and together we can make a real difference.
Please find our video campaign link here: https://youtu.be/f_v6QFh1yT8